
Do rules of thumb lead to burnt fingers?
While financial rules of thumb offer a convenient starting point for the undisciplined, they often collapse under the weight of unique life circumstances and market
Priya believes that financial planning is the best way to make seemingly impossible money dreams come true. She also believes passionately that women cannot be empowered in the true sense of the word unless they are financially empowered.
Armed with a Masters degree from Northwestern University, and the experience of working with one of the largest corporate law firms in the United States, Priya demands nothing but the best from her team.
An ardent animal lover, Priya once rescued an entire crate of chickens from certain slaughter and set them free in her garden! That the chickens multiplied ten fold is another story for another day!
Though Priya would like nothing more than to curl up with a good book on a Sunday, her family manages to coax her into stirring up something in the kitchen. For them, even a simple pepper rasam and potato roast has the stamp of a Michelin Star cook! Here’s a tip-if you are applying for a job at PeakAlpha, you’d do well to let Priya know you’re nuts about dogs. We’re pretty sure you’ll get an edge over the others!

While financial rules of thumb offer a convenient starting point for the undisciplined, they often collapse under the weight of unique life circumstances and market

An STP strategy is a risk management tool rather than a wealth-enhancement tool This is a monthly column in Mint by Priya Sunder, Director and
As fraud risks rise and finance grows more complex, adult children across urban India are becoming informal money managers for ageing parents—managing investments, blocking mis-selling

Concealing health details may help secure a policy, but it can derail claims later. Why full disclosure—not approval—is the real test of a successful health

Rising cost of urban living along with stagnant salaries are pushing a generation of young professionals to move back in with their parents. That situation

Each portfolio has its own risk and return strategy, and it grows at a specific rate to deliver the required corpus to meet its goal.

This is a monthly column in Mint by Priya Sunder, Director and Co-founder of PeakAlpha Glenkinchie is a single malt distillery on the outskirts of
Insurance companies are experimenting with women-specific term plans, opening access to homemakers otherwise excluded for lack of income. Are they the right choice for women?
This Diwali, review your investments and liabilities, eliminating unnecessary items and adding what may be missing. Written by Shefali Anand for Mint, 19 October 2025,
As people get used to higher levels of comfort or luxury, they quickly adapt and start to seek even higher levels of satisfaction, leading to
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