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Alpha, the Greek letter, denotes performance of a portfolio relative to the market, allowing for risk. At PeakAlpha we aim to maximize or Peak your Alpha, or returns on investments. The pyramid in our logo represents stability and the ability to stand the test of time, just like our plans. The red in our logo symbolizes excitement, energy, passion, strength and power. Indian brides enter their new home with a red bindi and sindoor, signifying welfare and prosperity. Drawing a similar analogy, we hope to bring you the same prosperity as you enter into a long term relationship with us.

PeakAlpha was founded by Shyam Sunder and Priya Sunder, who felt there was a void in the financial markets for unbiased and professional financial advice. PeakAlpha was started in June 2005 with a strong belief that a financial company with integrity and professionalism is direly needed in a marketplace where unethical and short-term behavior is rampant. We aim to be nothing less than the most trusted name in financial services. We are a different company that is driven by our principles and excited about our future. We want to make all who associate with us proud.

We treat your money like our own. This simple principle guides everything we do at PeakAlpha. This is indeed ‘THE EDGE’ that you see in our logo. We believe that traditional, old-fashioned, good values and ethics are good business strategies too. Our personal and organizational goals are aligned with what we would like for our customers. We do not wish to create wealth for ourselves at the expense of our customers. We are here for the long haul, and we wish to retain our customers for life, and if possible for generations. We are advocates of our customers not our suppliers.
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